Fields of Expertise

Fields of Expertise

Marketing

Creative and persuasive translations of marketing texts are important for the success of many companies. Sarah McDowell Translations has made it a priority to focus on B2B marketing (business to business). Compelling texts have covered a wide range of industries, from IT marketing, to marketing for educational institutions, marketing for cosmetics companies, and even veterinary marketing. On the consumer side of things, the translation of convincing B2C marketing (business to consumers) texts is also carried out at a high standard.

Document types: press releases, presentations, market research surveys, landing pages, slogans, taglines, product descriptions, service offerings, newsletters, interviews, annual reports, company profiles, employee profiles, descriptions of company departments/subdivisions, company missions, company strategies, company goals, company histories, business proposals, case studies, white papers, fact sheets, e-mail marketing campaigns, blog posts, leaflets, flyers, brochures, booklets, Web content, video scripts

Economics / Finance

Economic analysis, macroeconomics, microeconomics, labour economics, energy economics, development economics, international trade, international finance, cultural economics, social economics

Document types: annual financial reports, economic analyses, economic articles, sales portfolio analyses, country studies, regional economic reports

Travel / Tourism

Highly detailed, vivid texts relating to cultural and historical sites, ecotourism, hotels/hostels, airlines, rail companies, resorts, spas, museums, performing arts theatres, concert halls, festivals, special events and other topics make your travel destinations come to life. These texts, which are both interesting and easy to understand, will create a positive response among tourists and an increase in your tourist revenues.

Document types: travel guidebooks, city guides, museum guides, in-flight magazines, online content, booking and reservation systems, scripts for audio and video travel guides

Publishing

Document types: online and printed articles and stories (magazines, journals, newspapers, booklets), blog posts, children’s literature (short stories, comics), fiction and non-fiction literature (short stories, novellas, novels)

Health and Beauty

Skin care, hair care, colour cosmetics/makeup, nail care, fragrances, healthy living/wellness with a special emphasis on natural cosmetics and perfumes

Document types: promotional texts/advertisements, product packaging/labels, product brochures and leaflets, product reviews, product fact sheets/ingredient lists, blog posts, online marketing materials, market research materials, promotional campaigns

Culinary / Food and Drink

Document types: recipe books, menus, restaurant reviews, interviews with chefs and restaurant owners, food and drink product descriptions, articles about cooking, nutrition and national cuisines